Poster Research - Fish Tank

The names of the actors appear beneath the title in the same font and colour, however the images of the actors don't appear, because it's only one image as a whole (possibly the main character). The text is placed over the top of the image and as the main image is slightly to the right, the title is over some of the background. The title itself is the biggest text on the poster, whilst the other information is in much smaller text. At the bottom of the billing block there is a website and it's for IFC Films. There is only one quote and it's from the magazine Time Out. The billing block is juxtaposed to the right, mainly because the text is white and stands out against the darker part of the image.

Media Language
The lighting from the left side creates a deep shadow on the right side of the character's face, suggesting drama. Her facial expression shows that she is looking at something or has seen something, and this adds to the drama and tension being conveyed in the image.
Stereotypically, her clothing implies that she's around the South London area, which is known for being quite suburban and working class, so the income is low therefore her clothes won't be at the top of the market. She is wearing a cheap-looking hoody that is slightly open at the neck, suggesting that she is confident in herself and wants to be noticed. This can be seen behind her in the background, with high rise flats and terraced buildings, typical housing for that area of London.

Representation
Similarly in media language, the character is shown in suburban London. That area is known for being quite rough and shady. This could therefore represent the female character as being quite rowdy and forward, which is demonstrated in her stance and clothing.

Audience
The audience for this film is ambiguous, but could be of a similar class as the character depicted on the poster. The age would be around 20+ judging by the look of the character, but without knowledge of the actual content of the film, a specific age cannot be identified. However, tickets to see the film would be relatively expensive, so people of a class with moderate income would also be able to see it.

Narrative
The lighting and her facial expression suggests that something dramatic is going to happen, or has already happened, so the narrative of the film could be something to do with this girl's life and what happens in it. The chronology of the film is unclear, but the audience can assume it's linear. Using Todorov's theory, is it clear from her stance and her expression that the story is in stage 2 of the model, also known as the disruption; her face shows concern, which could be significant.

Genre
Again, the genre of the film is unclear, but it can be deciphered from the image and tagline; "live, love and give as good as you get", as it suggests possible romance and drama. If Buckingham's theory were to be applied, it was obvious that this was breaking the stereotype; most posters would have a strong male character displayed behind the title. This however shows a strong female lead, which therefore shows that attitudes towards women have changed over time, meaning that this film will have a large feminine atmosphere.