Media Language
Representation
Audience
Narrative
Genre
Media Language - This involves the conventions of camerawork, sound, mise en scene and editing. For this I will be looking at how these four codes convey meaning in the short films I will study; an example of this would be how low key lighting conveys a dark and sinister atmosphere.
Representation - How a certain group is shown in a media piece and whether it is a positive or negative representation; class, gender, age, sexuality, disability, ethnicity. For example, how someone of a certain social class and status is shown negatively.
http://moodle.centralsussex.ac.uk/pluginfile.php?file=%2F41848%2Fmod_resource%2Fcontent%2F0%2Ftransition_on_representation_-_2_cars_about_a_girl.pdf
http://moodle.centralsussex.ac.uk/pluginfile.php?file=%2F41848%2Fmod_resource%2Fcontent%2F0%2Ftransition_on_representation_-_2_cars_about_a_girl.pdf
Audience - The group of people for which the media piece is intended. They can be defined through age, gender, class and also ethnicity. They can also be grouped into demographic and psychographic categories; demographic is who they are, psychographic is what they think and how they live their lives - can also include income and IOAs (interests, opinions and attitudes).
Narrative - How a media piece is presented and how the story is told, using all the different theories; Propp, Todorov, Vogler, Levi-Strauss, Barthes and Bordwell and Thompson. For example, the short film 'Lovefield' is shown as a linear story with restricted narration.
http://moodle.centralsussex.ac.uk/pluginfile.php?file=%2F41849%2Fmod_resource%2Fcontent%2F0%2Ftransition_on_narrative.pdf
http://moodle.centralsussex.ac.uk/pluginfile.php?file=%2F41849%2Fmod_resource%2Fcontent%2F0%2Ftransition_on_narrative.pdf
Genre - How a media piece is categorised and grouped. For example, the short film 'This Is Me', it is categorised as a comedy due to the humorous dialogue and series of events. The theorists, Altman, Buckingham and Neale, can be applied here.
http://moodle.centralsussex.ac.uk/pluginfile.php?file=%2F61419%2Fmod_resource%2Fcontent%2F1%2Flesson%2012%20and%2013%20Transition%20on%20genre.pdf
http://moodle.centralsussex.ac.uk/pluginfile.php?file=%2F61419%2Fmod_resource%2Fcontent%2F1%2Flesson%2012%20and%2013%20Transition%20on%20genre.pdf
Good summary definitions Maisie. Can you add audience now?
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