The poster is divided into many bright colours and also a very different unique shot which brings out the power and agility of spiderman. For instance the type of colors used, the blue on spiderman most probably connotes depression or coldness which creates a quite curious and cold atmosphere for the audience, this probably applies the film might be quite a very dark and physical atmosphere. Also the red possibly connotes a bit of power and and evilness which mixes into the blue which could possibly connote his powers are so incredible that he can choose whether he wants to be the good person or the bad.
The use of 'New York City' being at the bottom of spiderman portrays that he must probably have so much power that he owns the city as being on top of it shows the ultimate power he has in his hands. He is highest up and therefore he is looking down on everyone else- this is used by a high angle shot. And also from putting him in such a high place of the city shows that he must really be at the top of the border when be recognized in the area and city. Also the use of him hanging shows to the audience one of the uses from his powers as he can hang on walls which connotes the amount of power he obtains and owns in his ability to do extraordinary things.
The darkness foreshadows maybe evil or bad things lurking on the horizon due to the top left hand corner being darkest with it becoming lighter in towards the middle.
- The film is advertised to be seen in 3D which may make is more appealing for the psycho-dynamic audience who are into watching films and going to the cinema.
Even though the title is the most obvious text to stand out- the title doesn't fit into usual poster conventions due to it being placed more to the bottom right hand side than in the middle making the image the thing that stands out the most. This may be because as this is a series of movies- many audience fans will know the name of the film as it is a popular film collection.
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